Managing Your Online Identity

Today, Internet users are taking advantage of the many forms of social media to create an online persona. But which profile represents their true offline identity? Each website will create a partial identity, a persona, for the user based on a subset of their characteristics. Some may see this as an advantage, others a lack of … More Managing Your Online Identity

Are you a digital resident or a digital visitor?

Prensky’s theory Prensky’s theory classifies individuals as digital natives and digital immigrants. Digital natives are defined as young people who are experts at using technology due to growing up in the digital world; whereas, a digital immigrant is defined as an older person who struggles with modern technology. This theory purely classifies people in terms … More Are you a digital resident or a digital visitor?

Introducing Myself…

My name is Alice Brown, I am a second year student at the University of Southampton studying BSc Marketing. I am 19 years old and have an ambition to start a career in retail marketing, specifically in health and beauty, after my studies. Currently, this blog is to complete topics for my Living and Working … More Introducing Myself…